Local Business Marketing Tips
- Make sure your website is optimized for mobile
- Make sure your business NAP (name, address, phone number) is viewable on your website homepage “without the need to scroll”
- Ensure that the phone number is mobile optimized for “Tap to Call”
- Include an “active” map on your contact page
- Make sure you have an optimized Google+ Local page
- Have a killer special? Don’t make customers hunt for it, put on your website “homepage”
- Better yet – put it on a dedicated landing page or popup that is displayed first when someone lands on your website!